When you founded NewMark in 1996, a marketing and communications agency specifically geared to the needs of the financial and banking industries was something new. What was the trigger for you to quit your banking career and embark on the adventure of self-employment?
I come from a family of self-employed people – Merchants, master craftsmen, farmers, winegrowers – that is the simple answer to this question. This wasn’t really such a big step back then. I want to change things and create and saw a gap in the market. The step to our own company was a logical one. I didn’t want to shop, I wanted to make it myself.
What drives you?
Ideas and people. People who give me freedom and trust, release energy in me. My goal and the goal of NewMark is – as the name suggests – to raise the bar. For this you have to be two or three steps ahead if possible. In front of the wave, so to speak, so that you can ride the wave.
How have you been doing this for more than two decades?
This is only possible as a team. Sounds trite, but it’s true. I encourage curiosity, the desire to discover. And, of course, we work hard together, even around the clock if necessary, to complete the demanding communications projects that our customers entrust to us and to exceed their expectations as far as possible.
To the point – what is the formula for success?
Freedom and trust. Challenge and encourage. Then it is fun to raise the bar. Over and over again. Every day.